People who consider themselves internet marketers tend to become so immersed in the online world that they focus all of their marketing in that direction. You may, for example, have a considerable budget for search engine advertising, SEO services, banner ads or paying writers for articles. What about the possibility of using a portion of your marketing expenses on offline marketing techniques? Many of your potential clients are not necessarily internet users! So if you only market on the internet, think of how many possible customers you are missing! So what's the best way to start marketing offline? Marketing offline is not hard, so let's look at some good methods that will help you begin. Your can can become your business's mascot. Don't worry, you won't be converting your car into a Red Bull-mobile; you won't be changing your car's appearance at all. If you do decide to make a more drastic change to your car then it would be a good idea to consult your family to be sure that it won't cause them any unwanted embarrassment. We always see bumper stickers when we are in traffic and you may even finding yourself reading a few; people will also read any bumper stickers that on your car. Just be sure to include your site's URL. Don't forget about using window stickers. Your stickers can targeted towards some type of cultural statement that will encourage certain people to proudly stick it on their bumper stickers and promote your business for you. Business cards can work wonders, also. A very effective way to use these cards is to find books at a bookstore or library that are similar to your site and then insert one of them in each book. Many libraries frown on this action, so you will have to act quickly and be subtle about what you are doing. Don't be alarmed, you have probably already came across flier and cards discretely waiting between the pages of a book. You can advertise in phone books. Internet marketers overlook this basic resource as a suitable place to advertise. It is often said that when people are looking for an address or phone number that they will search the internet instead of picking up a phone book. This doesn't matter because the phone books now have websites to do your searches in addition to the paper version. Buy space in both and you should be set! You can expect a lot of traffic by taking advantage of both resources. Phone books are still very effective. Marketing requires you to become more creative. The greater majority of people do not spend nearly as much time online as you or I. It is a fact that if you blend offline marketing with your online business then there is no limit to where you can go.

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