Ever since the internet and business paired-up, it's been only evolution with SEO and marketing. Throughout all of this social media and social signals are changing every day and gaining in importance. You need to take heed of this development because global web business momentum has shifted. You must not over look things such as tweeting, engaging website visitors and their content reviews. These are just a couple of the things that are noticed about the new SEO and social signals.
Theses days, which are post Penguin, you have to understand that everything has changed. There are some things that have stayed the same, but the biggest changes has to do with social signals and SEO. Basically, when you take Google out of the mix, nothing has really changed. Also take into consideration that people and site traffic have an immense amount of control. Even though you might be sick of them. Twitter and Facebook are still considered to be very important. It may not be talked about as much as the top two social media sites, but Yelp is also a powerhouse. The users of these sites like to talk about their different viewpoints. This is not something that begin overnight, but it sure satisfies Google.
How often are you posting to your social business accounts? If you want to keep your audience your posting schedule needs to show a good amount of consistency. One thing about Facebook is that if you ignore your audience they'll assume you are no longer around or interested. Not only will they quit going to your page, they will forget about you. It is important to avoid this, so make sure that the communications you do are consistent. This doesn't have to be time consuming--even spending fifteen minutes a day on it can get the job done.
Adding SEO to your site can be done in many ways. First, you can provide a link from your homepage to your Facebook page. This is not the only thing that you can do. You can then move on to adding plugins for things like Fan Box. At this point you should get some social media engagement by doing something to generate it. You're probably doing that with the widgets for liking and sharing on Facebook or Google+. Use social media to your advantage to get noticed. This could be in the form of exposing your domain or other important things. Any way that you can socialize should be utilized to be the most advantageous. Not all that is optimized will be the same as what you use for SEO. The world of Internet Marketing is filled with people who look down on Facebook. Whatever you do, make sure that you have a presence on Facebook even if you don't spend a lot of time there. Really, it is all about how well you leverage the power of social signals and how well you can generate them for your own websites.